Eidos Changes Look
There’s a new look to the Eidos corporate logo
Tags: Age Of Mythology Categories: Came Cube News, GBA News, News, PC News, PS2 News, Tech News, Xbox News
Posted by Daniel "monk" Pelfrey on Aug 1st, 2003
Starting today, Eidos will be using a new corporate logo as part of a re-branding effort. The re-branding comes during a period of time within the videogame industry where smaller developers are either getting bought out or pushed aside, where major publishers are struggling to meet fiscal goals, and when games are doing anything they can to set themselves apart from the pack – indeed, a time of chage.
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Mike McGarvey, ceo of Eidos comments: “The new look marks the success of a turnaround programme and the beginning of a new era to underline our commitment and ability to deliver great games. It also reflects a company that is raising the quality bar and aiming for consistency across all disciplines.”
“The old Eidos identity was designed 10 years ago for a video compression company – not with consumers in mind. The new logo has a sharp, streamlined and focused look that is aimed at the customer. There was no point in changing the style before having successfully changed the substance.”
“By embracing our new identity and mission – ‘Committed to the Gameplay Experience’ – Eidos will build a stronger brand and, in turn, a stronger business.”
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Tags: Age Of Mythology
Posted by Daniel "monk" Pelfrey on Aug 1st, 2003 and is filed under Came Cube News, GBA News, News, PC News, PS2 News, Tech News, Xbox News. You can follow any responses to this entry through the RSS 2.0 feed. You can post a comment, or trackback from your own site.
