Micro Acquisition
Micro-transactions get consolidated providers with Twofish and Live Gamer
Tags: ..other2 Categories: News, PC News, Tech News
Posted by Daniel "monk" Pelfrey on Aug 25th, 2009
FROM THE PRESS RELEASE
Live Gamer (www.livegamer.com), the global leader of total commerce solutions for micro-transaction-based businesses spanning online games, virtual worlds, and social networks, today announced it has completed its acquisition of Twofish (www.twofish.com), the premier provider of virtual economy data solutions for casual gaming and social application developers.
The Twofish acquisition accelerates Live Gamer’s recent strategic initiatives over recent months. In conjunction with the recent acquisition of N-Cash, the combination of Live Gamer and Twofish creates the first truly global, end-to-end solution for the micro-transaction industry. Publishers can now turn to one partner – instead of many – for the entire spectrum of micro-transaction and in-game economy features.
Through the acquisition, Live Gamer adds Twofish’s powerful virtual economy data platform and focus on post-purchase intelligence to its Total Commerce Solution. Twofish’s core product, Twofish Elements, combines the deepest currency, inventory, and account data available, with an unparalleled ability to test and optimize retail pricing, economic policies, and in-game content. Twofish’s EasyElements application toolkit makes the most popular Elements features even simpler to implement, so that setting up a virtual marketplace take just a few hours, instead of days.
“With the microtransaction business model taking off rapidly in North America and Europe, our Publishing partners are increasingly looking for highly sophisticated technologies to manage and build their businesses. Twofish’s technology has set the gold standard for in-game virtual economy management and analytics,” said Mitch Davis, CEO and Chairman of Live Gamer. “Combining their engineering talent with our proven transaction platform, fraud management, large-scale publisher support, and international payment gateways provides an end-to-end commerce solution that goes beyond monetization to drive core business metrics.”
“This acquisition caps six months of explosive growth for Twofish,” said Lisa Rutherford, President of Twofish, “Virtual economies have become a driving force in social and casual gaming, and now we’re delighted to be joining the Live Gamer family to deliver best-in-class technology for our partners.”
The combined company has over 70 live customers handling over 3 million transactions per month. Live Gamer is already integrating the technologies to enhance the services for partners, and Davis expects to roll out new initiatives in the coming months.
In addition, two current Twofish Board members, Michael Kim from Rustic Canyon Ventures and Twofish co-founder Sean Ryan, will join the Live Gamer Board of Directors.
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Tags: ..other2
Posted by Daniel "monk" Pelfrey on Aug 25th, 2009 and is filed under News, PC News, Tech News. You can follow any responses to this entry through the RSS 2.0 feed. You can post a comment, or trackback from your own site.
