Happy Shelves
The videogame version of Happy Feet heads out to retail
Tags: Happy Feet Categories: Came Cube News, DS News, GBA News, News, PC News, PS2 News, Wii News
Posted by Daniel "monk" Pelfrey on Nov 14th, 2006
FROM THE PRESS RELEASE
Midway Games Inc. (NYSE: MWY), a leading interactive entertainment industry publisher and developer, today announced that it has shipped Happy Feet the videogame, licensed by Warner Bros. Interactive Entertainment, for the PlayStation®2 computer entertainment system, Nintendo GameCube™, Nintendo DS™, Game Boy® Advance and personal computers. A Nintendo Wii™ version of Happy Feet the videogame is scheduled to ship to stores later this week.
Based on the Warner Bros. Pictures feature film, Happy Feet the videogame follows Mumble, a tap–dancing penguin, in his struggle to find his soul mate. Featuring the voices of Elijah Wood as Mumble and Brittany Murphy as Gloria, the videogame sees Mumble dance, belly–sled and swim his way through Antarctica as he tries to win Gloria’s heart.
“Happy Feet is such a wonderful film and expected to be a huge hit. We’re ecstatic to have created a game to complement the movie that will be fun for kids and parents of any age to play together,” said Steve Allison, chief marketing officer, Midway. “Happy Feet the videogame will allow fans of the movie to dance, swim and belly–sled, just like Mumble, Gloria and the rest of the penguins from the movie, and we’re providing an extensive marketing campaign to support the games’ release.”
Happy Feet the Videogame’s Multi–Million Dollar Marketing Campaign Includes:
National television advertising campaign on multiple mainstream networks including ABC, CBS, Fox, Cartoon Network, Nickelodeon, Nicktoons and WGN.
Inclusion in Burger King Kid’s Meal promotion in the U.S. featuring a $5 off game coupon while supplies last.
Hollywood Movie Money promotion in the U.S. and Canada featuring free child’s movie ticket (maximum U.S. $7.00 (CDN $8.00)) inside Happy Feet PlayStation 2 and Nintendo GameCube videogames.
Exciting co–promotions and sweepstakes involving game give–aways with “Happy Feet” film partners, including Pepperidge Farm and Coca–Cola.
Cross–promotions and advertising with “Happy Feet” film partners including Penguin Publications and Thinkway Toys.
Print advertising campaign across multiple major consumer publications including Nickelodeon, Disney Adventures, Boy’s Life, National Geographic for Kids and Nintendo Power.
Online advertising campaign targeting kid-friendly websites such as KOL, Cartoon Network, Kids WB, National Geographic Kids, Nintendo, Neopets and Nick.
Retail “Gift With Purchase” programs include: plush Mumble at K–Mart and Shopko; bonus soundtrack sampler at Wal–Mart (US); activity books at Toys ‘R Us (US) and Wal–Mart (Canada); and plush keychains at Toys ‘R Us (Canada).
Dedicated web presence at www.happyfeet–game.com, the official website of Happy Feet the videogame.
About Happy Feet the Videogame
Midway’s immersive videogame puts the player in the “tap shoes ” of Mumble, a young penguin born into a nation of singing Emperor penguins where each needs a heart song to attract a soul mate. Unfortunately, Mumble is the worst singer in the world… however, as it happens, he is a brilliant tap dancer!
Based on the general storyline of the film, players will be able to experience life from the point of view of Mumble through music, dance and interaction with friends and enemies in his world. Through the course of the game, Mumble will grow from a small fluffy toddler into a tall, sleek, confident adult as he belly–sleds, dances, and swims through Antarctica on an amazing adventure. The exciting game play features a number of different play modes and is complemented by a playful and lively music soundtrack.
For more information on Happy Feet the videogame, please visit www.happyfeet–game.com.
About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment Inc., a Warner Bros. Entertainment Company, is a premier licensor, publisher and developer of entertainment content for the interactive space across all current and future platforms, including consoles, PC–based gaming and wireless applications.
About Midway
Midway Games Inc. (NYSE:MWY), headquartered in Chicago, Illinois, with offices throughout the world, is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers. More information about Midway and its products can be found at www.midway.com.
About Happy Feet
Warner Bros. Pictures presents, in association with Village Roadshow Pictures, a Kennedy Miller production, in association with Animal Logic Film. A George Miller film, “Happy Feet” features the voices of Elijah Wood, Robin Williams, Brittany Murphy, Hugh Jackman, Nicole Kidman, Hugo Weaving and Anthony LaPaglia. The film also features the tap dancing of Savion Glover. “Happy Feet” is directed by George Miller, who also co–wrote the screenplay with John Collee, Judy Morris and Warren Coleman. The film is produced by Doug Mitchell, George Miller and Bill Miller, with Zareh Nalbandian, Graham Burke, Dana Goldberg, and Bruce Berman executive producing. The music is composed by John Powell.
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Tags: Happy Feet
Posted by Daniel "monk" Pelfrey on Nov 14th, 2006 and is filed under Came Cube News, DS News, GBA News, News, PC News, PS2 News, Wii News. You can follow any responses to this entry through the RSS 2.0 feed. You can post a comment, or trackback from your own site.
