Games on demand is a growing business, and UbiSoft and Extent know this
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Posted by Daniel "monk" Pelfrey on Dec 6th, 2004
FROM THE PRESS RELEASE
Exent Technologies Inc., a global leader in secure digital software delivery technologies, is launching a new content aggregation service for its turnkey customers who provide Games-on-Demand services to consumers.
Exent’s content aggregation service will further reduce capital expenditures and time required to launch Games-on-Demand offerings, already minimized by Exent’s turnkey service. Companies using Exent-powered turnkey services can easily add new games to their Games-on-Demand services without having to approach publishers directly for licensing rights.
Exent has already secured more than 500 titles for its content aggregation service. The catalog includes games of many different genres such as action/adventure, first person shooters and children’s entertainment/educational offerings. Exent’s customers offer games through tiered subscriptions and other business models.
“Publishers are embracing the fact that Games-on-Demand services, powered by Exent, continue to show market expansion potential, creating new revenue windows and reaching new audiences,” said Zvi Levgoren, Exent’s CEO. “The increased speed that hit titles are going from store shelves to Games-on-Demand testifies to the confidence publishers have in this opportunity. We’re gratified that publishers see that the Games-on-Demand industry is maturing and trust Exent to handle distribution deals for their licensed properties.”
The Exent turnkey service provides all the elements needed for broadband service providers, consumer portals or consumer brand owners to digitally distribute games to consumers through a subscription, rental, try-before-you-buy or purchase model.
In addition to the new content aggregation, Exent’s turnkey service consists of technology infrastructure, consumer customer service, billing and Web destination. The different elements can be delivered as a complete package or in individualized configurations to enable companies to select the optimal combination of outsourced and in-house operations.
FROM THE PRESS RELEASE
Exent Technologies Inc., the market leader in technology solutions for secure digital delivery of gaming and application software, has signed a content distribution deal with Ubisoft Inc., one of the world’s largest video game publishers. As part of the deal, Exent has licensed more than three dozen PC CD-ROM games, including titles from the popular Tom Clancy’s Splinter Cell(R), Tom Clancy’s Rainbow Six(R), Myst(R), Tom Clancy’s Ghost Recon(TM) and Prince of Persia(R) product lines.
As part of its turnkey offering, Exent offers licensed, protected content to its customers using the EXEtender(TM) technology platform. The addition of Ubisoft titles adds AAA content in the action, adventure and simulation categories.
“Online delivery of Ubisoft games through Exent’s turnkey Games on Demand services is a great way to extend the life cycle of our titles, reach new audiences, and open new revenue channels,” said Jay Cohen, Vice President of Publishing for Ubisoft. “We are looking forward to capitalizing on the leading edge technology of this fast-growing online industry.”
“Ubisoft is an important addition to our lineup of top publishers contributing content to Exent-powered games services,” said Zvi Levgoren, CEO, Exent. “With such a rich content offering, and the usability features provided by our service, Exent turnkey customers can expect better end-user acquisition and conversion rates, increased revenue per user, and reduced churn from services.”
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Posted by Daniel "monk" Pelfrey on Dec 6th, 2004 and is filed under News, Tech News. You can follow any responses to this entry through the RSS 2.0 feed. You can post a comment, or trackback from your own site.